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About Us

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IronDirect is an American company offering construction equipment buyers a revolutionary and safe way to purchase, operate, and resell the machines, attachments, and parts needed to maximize uptime, productivity, and working capital.

We do this by offering our customers:

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A convenient online platform

for purchasing and selling equipment, attachments, parts, and services

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A suite of innovative support and service programs and technologies

that reduce the risk of ownership across a machine's lifetime

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A safe way to buy, operate, and resell

value-priced products from proven global manufacturers


Want a closer look?

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We provide full lifecycle value, from initial purchase and customized service options to asset management, technology, and disposal channels that 

ensure maximum ROI. Our customers experience up to 50% savings over the entire ownership lifecycle of high-quality construction equipment by utilizing our efficient turnkey solution for procurement, finance, management, and disposition of assets.

Our machines and attachments are rigorously tested and inspected. Each machine is backed by 24/7 service support, an extended warranty, and world-class parts logistics and facilities. Advanced technology like state-of-the-art telematics, our DirectAssist app for live service support, and QR codes on every machine deliver critical information the moment you need it.

Contact us to schedule a visit to our 100-acre Customer Experience Center in Asheville, North Carolina, where you can see and operate all of theIronDirect machines and attachments. Or, schedule a live virtual tour of any machine or attachment, and guide the viewing experience from your own computer or mobile device.