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About Us

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IronDirect is an American company offering construction equipment buyers a revolutionary and safe way to purchase, operate, and resell the machines, attachments, and parts needed to maximize uptime, productivity, and working capital.

We do this by offering our customers:

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A convenient online platform

for purchasing and selling equipment, attachments, parts, and services

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A suite of innovative support and service programs and technologies

that reduce the risk of ownership across a machine's lifetime

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A safe way to buy, operate, and resell

value-priced products from proven global manufacturers


Want a closer look?

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We provide full lifecycle value, from initial purchase and customized service options to asset management, technology, and disposal channels that ensure maximum ROI. Our customers experience up to 50% savings over the entire ownership lifecycle of high-quality construction equipment by utilizing our efficient turnkey solution for procurement, finance, management, and disposition of assets.

Contact us to schedule a visit to our 100-acre Customer Experience Center in Asheville, North Carolina, where you can see and operate all of theIronDirect machines and attachments.