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Value Price Equipment



IronDirect offers only the highest-quality value-priced construction equipment direct from proven global manufacturers.

Maximize uptime and eliminate risk with reliable, high-performance equipment and guaranteed after-sales support. And&nbsp savings up to 50% across your equipment ownership lifecycle with an efficient turnkey solution for procurement, finance, management, and disposition of your machines.



Leading Brands for Less

IronDirect partners with select proven global manufacturers to produce equipment customized with major components from leading brands such as Cummins, Kawasaki, Grammer, ZF, Rexroth, and Dana – the same brands used by the top premium-priced equipment manufacturers.

All IronDirect equipment manufacturers must pass our rigorous on-site operations audit. And every piece of equipment we sell is individually inspected and qualified by our experienced engineering and product testing team to confirm its quality and durability, with a unique quality report available for every single machine.

Guaranteed After-Sales Support

Complementing our top-quality equipment is superior after-sales support to maximize productivity and minimize downtime. Support benefits include:

  • 2-year full machine warranty
  • Complete online parts ordering through our SmartEquip portal
  • Order fulfillment through our centrally-located Columbus, OH parts depot
  • 48-hour parts replacement guarantee
  • "Service Your Way" program lets you choose how to service your equipment
  • Free kit of maintenance parts for the first 1,000 hours
  • Reimbursement for self-performed warranty work
  • Full service support with technicians available 24/7